Expert in digital business models, but above all, Betanceiro, Entrepreneur and ‘Learner’.
In love with the human being, Marketing, Finance and Innovation. He is firmly committed to Innovation and Creativity as a solution to most problems, as he considers it the gasoline needed to move the engine of development and progress, and strongly defends the entrepreneurial culture as the only economic model of constant improvement and wealth creation.
He has more than 20 years of experience advising companies in Marketing, Strategy, Innovation and Digital Transformation. Founding partner of several projects, member of the Board and Advisory Board of several companies and technology startups such as Bookker, Kabel, Taalentfy, CIONET, Wallview, Atlas Tecnológico and Notbound, and professor of New Business Models as well as Marketing & Strategy at Universitat de Barcelona (IL3), EAE Business School, Universidad Complutense de Madrid, as well as in the Master of Industry 4.0 of FOM in its different campuses. In addition, he is a member of the Advisory Board of LUAFund, a venture capital fund manager.
